The Transformation from Ownership to Experience Exploration, since the time immemorial, has always remained the essence of human lives and as Buddha once said,

it is better to travel well than to arrive

we believe that it is important for people to explore, observe and engage when they travel. Therefore, with the changing times, we believe that there has been a substantial change in the way we travel. Luxury travel, per say, has seen an immense shift from just opulence, comfort and Michelin-star restaurants to people, places and experiences. So, what makes today’s luxury traveller covet so much for new experiences? We believe that it is the growing interest in the finer things in life, more adventurous spirit, ever-growing social awareness, and more deeply understanding the cultural fibres – and these are the motivations that leading to this shift from ownership to experience. So now, what defines a luxury traveller? We believe that luxury travel is not any more just a trend but a lifestyle. It is a reflection of our perspectives and complexities of life. It is no more of just opulence, comfort and luxury amenities but altogether a journey full of substantial experiences. It starts right from when you, as a luxury traveller start planning your trip. A luxury traveller is looking for someone who can go beyond the set standards. The knowledge of the travel consultant, the journey, where one can just sit back, relax and enjoy the experience. Have a purposeful and meaningful travel. A more evolved luxury traveller is seeking local insight, independence and flexibility, cultural experiences and personal leisure time. A trip that is more purposeful and meaningful. For example, a more personalised unique vacation – from visiting ancient mythological sites, shrines, temples to monasteries, villages and artisan studios. Luxury travellers now see and experience travel as a crucial information rather than just another journey. As Oliver Wendell Holmes mentioned,

A mind that is stretched by a new experience can never go back to its old dimensions.

So, in a nutshell, our experiential luxury travellers now see travel as :

• Transformation: It is a belief that travel has the power to change you. And, this transformation is an otherworldly experience when done in a world outside their homes. India is one such destination known for its self-discovery stories.
• Soul food: As art is a quintessential experience of the locals for any traveller, so is soul food. Food is a real change-maker and a curious soul will develop taste for it. Food is an important part of luxury travel.
• The Wellness Mantra: Wellness is another important factor that determines the way one travels. Wherever there is health, wellness, comfort and happiness, you can expect that as the aspiration of many luxury travellers.
• Trip Treasurers: An experiential luxury traveller is looking for a curator of experiences and seeks travel experts who can cultivate the whole journey for them.